Every week over 12,000 children across Australia and New Zealand experience the joy of learning through WOW World Group programmes. From our very first Baby Sensory class our mission has remained the same — to give every child and parent the best start in life.

A World of WOW

For over 15 years we’ve built a community in Australia and New Zealand that celebrates curiosity, creativity and connection. Our Baby Sensory and Toddler Sense programmes are designed by experts, tested by families and delivered by passionate franchise owners and class leaders who bring learning to life in their own communities.

Through song, movement and play, our sessions help children explore the world around them, build confidence, and fall in love with discovery. Behind every “WOW” moment is careful research, thoughtful design, and a belief that learning should be joyful.

For Children

We believe the earliest years are the foundation of everything that follows. Our programmes nurture every aspect of development, emotional, social, physical and cognitive.

From a baby’s first sensory smile to a young child’s spark of curiosity, we see the results of our work every day. We watch children grow in confidence, learn to communicate, make friends, and discover their own unique abilities.

Our sessions are inclusive, stimulating, and created to evolve as children grow. Supporting milestones while celebrating individuality.

For Families

WOW World Group is more than a set of classes, it’s a community for families. Parents and carers are active participants, learning alongside their children and gaining insights into how little ones learn best.

The shared joy of discovery brings families closer together. Parents leave each session inspired, reassured and connected to their children and to each other.

Over the years, our families have told us how our classes became part of their daily rhythm, creating memories that last long after the sessions end.

 For Communities

Our impact extends far beyond classrooms and play mats. Every WOW franchise contributes to the local economy, creates jobs, and strengthens communities.

As we look ahead, our vision remains focused: to reach even more children and support more families across Australia and New Zealand.

We’ll continue to innovate, refine and expand, ensuring our programmes remain at the forefront of early years education.