Pioneers in Early Childhood Education
Our mission is to give every child and parent the best start in life 

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How WOW is changing the landscape in early years development

40,000 children a week

40,000 children a week

Our national and international award-winning, fully CAA-accredited WOW programmes for babies, children and parents offer high-quality early years education and support. Each programme is thoroughly researched and tested to deliver educational and sensory learning experiences for babies and children, while also supporting, informing and empowering parents at every stage of their journey.

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Over 20 years in the business

Over 20 years in the business

WOW World Group began its journey in 2003 with a single Baby Sensory® class delivered in a local village hall. The first franchise followed in 2006, marking the beginning of its growth. In 2010, the organisation expanded its early years education offer with the launch of Toddler Sense®, with additional programmes introduced from 2015 onwards. Over time, WOW World Group has evolved into a global network delivering research-based classes for parents and children from birth through to Key Stage 2.

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Over 400 Franchisees Worldwide

Over 400 Franchisees Worldwide

WOW World Group operates in more than ten countries, with thousands of dedicated Practitioners delivering our programmes directly within their local communities.

Each Practitioner plays an active role in their area, running high-quality sessions, creating opportunities for families, and supporting children from birth to 12 years.

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A New Chapter of Adventure in North Leeds

A New Chapter of Adventure in North Leeds

Families in North Leeds have a great reason to celebrate as Toddler Sense North Leeds welcomes Vanisha Mistry as its new class leader. With a background in retail leadership and a lifelong passion for working with children, Vanisha is bringing the award-winning Toddler Sense programme to even more families across the local community.


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WOW World Group Reaffirms Support for Charity as Children’s Activities Week Sponsor

WOW World Group Reaffirms Support for Charity as Children’s Activities Week Sponsor

WOW World Group, a leading provider of educational programmes for children from birth to five years old, is proud to continue its support of Children’s Activities Week (12-18 May 2025) in aid of Caudwell Children, a national charity working to change the futures of disabled and autistic children across the UK.

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